Earlier this year I wanted to update my website and branding to reflect the changes I have made in my business. In the past I had purchased a website template and managed all the customization by myself. At the time, it was a great way to save some money and I was pretty happy with the end results. But this time I knew I wanted the process to be different and I had a very clear vision of what I wanted my branding to represent.
Queue the search for a branding expert and how I found Jena and Jill, the geniuses behind Blush Cactus Design. As a small business owner I already feel like I wear 25 different hats on any given day. It can be overwhelming trying to manage every aspect of my business especially as it is constantly evolving. I knew I wanted to hire a branding expert who could help me think outside of the box creatively, but also give words to my Brand mission. I know I can get so focused on the day-to-day operations of my businesses that I don’t stop and think about the benefits of well done branding. The best part of working with Blush cactus was not only my beautiful new website and branding, but the professional relationship that has grown from working together. I had the pleasure of creating Branding images for their business and I’m sharing those below. But I wanted to share the 5 reasons why I hired a branding expert and why I think you should too!
Branding is a crucial aspect of any business, as it helps to establish a strong, recognizable identity and will help set your small business stand out from its competitors. This includes creating a unique logo, brand message, and overall visual aesthetic that accurately represents the company’s values and mission. A strong brand identity can help small businesses attract new customers and retain existing ones, as it creates a sense of trust and familiarity.
Having a well-designed brand can greatly enhance the credibility of a small business. A professional branding expert has the expertise to create a cohesive and effective branding strategy that conveys professionalism, expertise, and reliability. This can be especially important for small businesses that are just starting out and are trying to establish themselves in a crowded market. Photography is a hugely saturated market and I can’t tell you how often I hear from my clients that they find me because of my website and the massage that comes across through my branding!
A branding expert can also help small business owners increase the visibility of their businesses. They can develop a marketing strategy that leverages the power of social media, content marketing, and other tactics to reach a wider audience. They can also help businesses create a consistent and cohesive online presence, which is increasingly important in today’s digital age.
Branding is not just about creating a memorable image, but it’s also about creating connections with your clients, even those that are just beginning the steps of looking into working with you. A branding expert can help your businesses create a strong emotional connection with their target audience, which can lead to increased sales and customer loyalty. When customers feel a strong connection with a business, they are more likely to become repeat customers and refer others to your business.
Hiring a branding expert can give small businesses a competitive advantage. By having a well-designed brand that accurately represents their values and mission, small businesses can differentiate themselves from their competitors and attract customers who are looking for a specific type of product or service. Additionally, a strong brand can help businesses attract and retain employees, as it can create a sense of pride and motivation for employees. For me this was a huge deciding point! There are 100’s of Photographers in Phoenix alone. I wanted to invest in my business in a way that would help me and my services stand out, to be the green apple in a sea of red apples.
Okay, this is a 6th reason, just count it as a bonus! As I mentioned before I had purchased a design template when I initially created my website. I knew I could have done some minor changes to make upgrades on my own. But to be honest, I would rather get a root canal then pour that much mental energy and time into redoing my entire website and branding. For me hiring Blush Cactus was a no brainer. The investment would pay dividends on the amount of time and energy I got back in the long run. When you hire a designer instead of trying to tackle the branding process on your own, you can trust the process will be handled efficiently and effectively. This can free up valuable time to focus on other areas of their businesses or personal life. Working with a brand designer helped me ensure the process would have an actual finish date and not get lost in the shuffle of the list of tasks I already had on my plate. Jena made sure my site was done beautifully, avoiding costly delays and never ending revisions.
If you are ready to hire a design expert I highly recommend Blush Cactus Design! If you have any questions about the process and what it was like to work with them, let me know, I’m happy to share. And if you are ready to create new images for your small business I would love to talk with you. Book a Discovery Call and let’s start dreaming about what your images will say about you.