Behind the

I spent my summer rewriting a free guide, which sounds considerably more glamorous than it was. The reality involved a lot of sitting at my kitchen table with coffee that kept going cold, moving twelve items around, and occasionally saying things out loud to my laptop that I would not repeat here. The guide is […]

When Ivette and Justin first reached out about headshots, neither of us knew we were starting a months-long project. That’s usually how the best ones begin. They own Val Vista Pharmacy, an independent, family-run pharmacy in Mesa. Husband and wife, building something personal in an industry dominated by chains with fluorescent lighting and forty-foot signs. […]

You know that feeling you get when you walk into a room and immediately know you belong there? Not because someone handed you a lanyard and pointed you toward the registration table, but because the energy says so. Because the people say so. Because the whole day was built on the premise that everyone in […]

She Left Home at 16. Now Her Brand Photos Match the Size of Her Vision. There is a specific kind of woman who books a personal branding session with me. She is accomplished. She has done the work — not just the career work, but the real work. The kind that happens quietly, over years, […]

Ever feel like creating a year’s worth of content sounds like a full-time job… on top of your actual full-time job? You’re not alone. One of my recent clients—a personal life coach here in Phoenix—came to me feeling exactly that way. She didn’t just need “a few new headshots.” She needed content. For launches. For […]